The theory of Jobs to Be Done
Feb 15, 2024 4:15:44 GMT -5
Post by alicebapary717 on Feb 15, 2024 4:15:44 GMT -5
When Spotify tried to enter the music industry, it had a strong competitor - iTunes. However, instead of creating a marketplace to sell songs (just like iTunes), the developers understood the main need of the market. People want to listen to music, not buy it. Thus, Spotify provided users with a fundamentally different offer: the service satisfied the need for listening to music. Have you heard of the Jobs to Be Done theory? If so, then you've definitely changed the way consumers think about their purchase journey. You may have even managed to turn imaginary goals on paper into practical expected results. If Jobs to Be Done doesn't tell you anything, then this article will teach you how to better understand the behavior of your target audience and identify the triggers that drive them to make a purchase.
The theory of Jobs to Be Done: how to make the consumer "hire" your product? Read also : The Scrum methodology, which will help organize the team's work and increase its productivity What is the Jobs to Be Done concept and why is it important for today's business About 11,000 startups Cayman Islands Email List appear every hour in the world, however90%of them fail. The main reason for failure is an offer that no one needs. Without understanding the needs and motivations of the target market, any effort is doomed to failure. In the 1990s, scientist Clayton Christensen formulated the foundations of the jtbd approach. The theory explains how and why customers "hire" certain products or services into their lives. Yes, according to the concept, people buy goods specifically to perform a certain job.
When you buy a cup of fragrant coffee in the morning, you want to enjoy it on the way to work. You don't think about trends or other external factors: the circumstances under which this coffee was purchased are important to you. Yes, it should give a good mood before the working day, not end within 20 minutes (while you walk to the subway or office). Among the selection criteria are the quality of grains, taste and convenient packaging that will not allow the drink to spill. Understanding the circumstances is the work for which the consumer "hire" the product. The Jobs to Be Done approach also provides a fresh perspective on who your competition is, how to break away from industry standards and differentiate yourself using unique consumer insights.
The theory of Jobs to Be Done: how to make the consumer "hire" your product? Read also : The Scrum methodology, which will help organize the team's work and increase its productivity What is the Jobs to Be Done concept and why is it important for today's business About 11,000 startups Cayman Islands Email List appear every hour in the world, however90%of them fail. The main reason for failure is an offer that no one needs. Without understanding the needs and motivations of the target market, any effort is doomed to failure. In the 1990s, scientist Clayton Christensen formulated the foundations of the jtbd approach. The theory explains how and why customers "hire" certain products or services into their lives. Yes, according to the concept, people buy goods specifically to perform a certain job.
When you buy a cup of fragrant coffee in the morning, you want to enjoy it on the way to work. You don't think about trends or other external factors: the circumstances under which this coffee was purchased are important to you. Yes, it should give a good mood before the working day, not end within 20 minutes (while you walk to the subway or office). Among the selection criteria are the quality of grains, taste and convenient packaging that will not allow the drink to spill. Understanding the circumstances is the work for which the consumer "hire" the product. The Jobs to Be Done approach also provides a fresh perspective on who your competition is, how to break away from industry standards and differentiate yourself using unique consumer insights.